Gatehouse!

There, I said the word Gatehouse. Everybody else is writ­ing about it right now, so why shouldn’t I?

Some back­ground. I’m not going to get into this; it’s too deep and too pop­u­lar for me to weigh in. All I’ll say is this: A wise busi­ness really ought to have a good (read: “bul­let­proof”) rea­son for reject­ing free advertising.