Consider the NYT. They probably have the highest percentage of readers, as opposed to scanners, of any mass market newspaper. Instead of just doing the book review, why not curate the best books. And sell those books to their readers.

Channel conflict? Not likely in a world of BN and Amazon. My sense is publishers, most especially the publishers of “serious” non fiction would have cheap access to their audience. I wouldn’t be surprised if NYT could own the serious non fiction sales channel. Maybe a branded channel at Amazon? or at B&N? or even best (from my POV) do an deal with independent bookstores. Buy at NYT website, pick up at your local bookstore. The tech is not that hard any more. Imagine book pitches that go with relevant news stories. or NYT people pushing their own titles.

Sounds like win-win-win to me.

I’m still wondering, if we take the iTunes model and apply it straight to newspapers and assume that the “iTunes for news” is meant as a gateway to get people to buy some more expensive product, what would that product be? Could we see a partnership between major news companies and an eInk reader manufacturer? Between the MSM and Amazon’s Kindle, Sony’s eReeader?

I picked this up at the Buzz Machine yesterday..
“When I was last in London, I was shocked to hear that the Telegraph makes a third of its profits from merchandise sales: wine, garden sheds, and hangers (honestly). The Wall Street Journal has started selling wine.”

Consider the NYT. They probably have the highest percentage of readers, as opposed to scanners, of any mass market newspaper. Instead of just doing the book review, why not curate the best books. And sell those books to their readers.

Channel conflict? Not likely in a world of BN and Amazon. My sense is publishers, most especially the publishers of “serious” non fiction would have cheap access to their audience. I wouldn’t be surprised if NYT could own the serious non fiction sales channel. Maybe a branded channel at Amazon? or at B&N? or even best (from my POV) do an deal with independent bookstores. Buy at NYT website, pick up at your local bookstore. The tech is not that hard any more. Imagine book ptiches that go with relevent news stories. or NYT people pushing their own titles.

Sounds like win-win-win to me.

I’m still wondering, if we take the iTunes model and apply it straight to newspapers and assume that the “iTunes for news” is meant as a gateway to get people to buy some more expensive product, what would that product be? Could we see a partnership between major news companies and an eInk reader manufacturer? Between the MSM and Amazon’s Kindle, Sony’s eReeader?

I found this at the Buzz Machine:
“When I was last in London, I was shocked to hear that the Telegraph makes a third of its profits from merchandise sales: wine, garden sheds, and hangers (honestly). The Wall Street Journal has started selling wine.”