Ads in Google News search results

Yesterday, Google announced that it would begin dis­play­ing text ads in its Google News search results.

John Battelle says the ads will kick up a storm of com­plaints from news out­lets that pro­vide Google News’s con­tent but won’t make dollar-one off the adver­tis­ing. But Adam Ostrow at Mashable thinks it won’t be such a big deal because, like Digg, Google News only aggre­gates head­lines and leads.

CNET also cov­ered the bare-bones facts of this.

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