Concerns about #bozexplod and its aftermath

Posted edited to reflect a good obser­va­tion by prag­macat. I didn’t mean to lump all the com­menters on the Tranq Jones post together as bliss­ful opti­mists. Read the com­ments your­selves and judge which ones exude bliss­ful opti­mism and con­sider those to be the com­menters I’m refer­ring to.

Something is hap­pen­ing with #boz­ex­plod, the Twitter hash­tag for fol­low­ing devel­op­ing news about the down­town Bozeman explo­sion, that I’m not com­fort­able with.

A lot of peo­ple, includ­ing myself, have been writ­ing about what social media did for cov­er­ing the dis­as­ter yes­ter­day. All are more or less in agree­ment that Twitter and Facebook served well for get­ting infor­ma­tion out to more peo­ple more quickly than the tele­vi­sion sta­tions and news­pa­per could man­age. I’m with them.

I believe whole­heart­edly that what hap­pened on Twitter yes­ter­day should be ana­lyzed and remem­bered. The game changed slightly, and I don’t think the online com­mu­nity in Bozeman will ever be the same. I also think there are lessons to be learned here for other com­mu­ni­ties and for jour­nal­ists (and media out­lets) around the world look­ing to use Twitter and other social net­work­ing sites to cover the news.

But the early blog­gers – most of whom were involved actively in Twittering the events on #boz­ex­plod yes­ter­day, includ­ing myself – have entered into what I can describe as noth­ing more than a post-orgasmic period of igno­rant opti­mism. Many blog­gers – epit­o­mized by this post by Tranq Jones and some of the com­menters below it – are call­ing this some kind of “rev­o­lu­tion­ary” event that will for­ever change the face of media as we know it.

Too much too soon. It’s reac­tionary. The rub­ble is still smol­der­ing in down­town Bozeman. It’s far too early for any­one to declare the Twitter cov­er­age of yesterday’s explo­sion to be a revolution.

On top of that, a pair of the posters work at a pub­lic relations-type firm in Bozeman and are aggres­sively push­ing their – for lack of a bet­ter term — “brand­ing” of the event: con­stantly post­ing links to their blog and announc­ing improve­ment to it.

Last night, they took it upon them­selves to con­tact Jason Calcanis, Robert Scoble and Guy Kawasaki (at least) via Twitter to let those media gurus know about #boz­ex­plod. No word that any of them responded, though Kawasaki re-tweeted some­thing regard­ing the hash­tag. Today, the pair are look­ing to send news of this lit­tle social media hap­pen­ing to places like Wired, and any other out­let that peo­ple suggest.

I sup­pose I’m wor­ried about two things. First, I’m wor­ried about the bliss­ful opti­mism that’s sur­round­ing this still-too-new-to-judge social media event. I’m wor­ried that if too many peo­ple call it rev­o­lu­tion­ary too soon, Twitter as a seri­ous tool for cit­i­zen jour­nal­ism will be laughed out of the room.

Second, I’m wor­ried about these PR guys. Yes, they have every right to do what they’re doing, but it’s almost as if they’re claim­ing some kind of own­er­ship of this event and this hash­tag. I sus­pect that when they do con­tact Wired and other media out­lets, their PR company’s name will be fea­tured promi­nently on the e-mail or PDF.

#boz­ex­plod has mostly slowed to a crawl. The hash­tag has burned itself out, just as I thought would hap­pen when I cre­ated it at 8:30 yes­ter­day morn­ing. It’s served its use­ful­ness, and now it’s time to move on. Take it as a learn­ing oppor­tu­nity, cher­ish the new Twitter friends you’ve made from the event, and then let it go.

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34 Comments

  1. Posted March 6, 2009 at 1:05 pm | Permalink

    Serious tool? Not on a reg­u­lar basis. Fantastic resource if used prop­erly with a break­ing news event? Yes. Absolutely.

    Yesterday was fan­tas­tic, and I’ve heard of sim­i­lar occur­rences with Twitter before. I’ll agree with you that the con­stant stream of barely-veiled self-promotion was irri­tat­ing, but I still appre­ci­ate the efforts to spread infor­ma­tion. And we’re allowed to bask in the glow of opti­mism from time to time. There aren’t too many oppor­tu­ni­ties to do so.

    Twittering and blog­ging are both very new medi­ums. Posting on them does not make you a journalist...however, it doesn’t mean that there aren’t a few bloggers/tweeters who do deserve the title. There’s a debate going on now (not in the feed, but in gen­eral) about what exactly defines a jour­nal­ist. I can’t say I believe it’s just the peo­ple with press passes, but I will never say that the per­son that blogs about what they ate today counts either.

  2. Posted March 6, 2009 at 1:13 pm | Permalink

    I’ll debate that blog­ging is a “very new medium,” and Twitter really isn’t that new either. But with the decline in the jour­nal­ism indus­try, tools like Twitter and alter­na­tives like (so-far) flawed cit­i­zen jour­nal­ism will be get­ting more and more atten­tion in the months to come.

    And as far as being a seri­ous tool, Twitter already serves that role for many jour­nal­ists, includ­ing myself. Not nec­es­sar­ily for post­ing infor­ma­tion, but for find­ing peo­ple to talk to. As a dynamic Rolodex or instant poll, Twitter can’t be beat.

    But it is just one tool in the Web 2.0 arse­nal, and it goes right next to the AP Stylebook, tele­phone, e-mail and phys­i­cal “going places” in a reporter’s toolbox.

    I agree with you on another front too. Not every­one who blogs is a jour­nal­ist. And not all jour­nal­ists blog. But a lot of the debate you men­tion, between the pros and ams, is about author­ity and expe­ri­ence. Does an enthu­si­as­tic ama­teur pro­duce bet­ter jour­nal­ism that a sea­soned vet­eran reporter? Hard to say. Does that ama­teur pro­duce dif­fer­ent jour­nal­ism? Certainly.

    The ques­tion really is defin­ing that dif­fer­ence, between the jour­nal­ism pro­duced by pro­fes­sion­als and ama­teurs, and deter­min­ing what room in our ‘econ­omy of atten­tion’ that we’ll make for both of them. They aren’t mutu­ally exclu­sive, and they can work together. I believe that.

  3. Posted March 6, 2009 at 1:21 pm | Permalink

    Another thing I’m con­cerned about: What sort of Pandora’s box have we opened for the media out­lets in Bozeman. Will Twitter be inun­dated with quick updates from the Chronicle, KBZK, New West and the likes when­ever some­thing happens?

    Will even the mun­dane be sen­sa­tion­al­ized by con­stant iter­a­tive updates?

  4. subversified
    Posted March 6, 2009 at 1:32 pm | Permalink

    I’m with you. Getting annoyed by the con­stant urg­ing to digg one par­tic­u­lar image gallery. It may not be inten­tional, but it could be taken as them exploit­ing the dis­as­ter for per­sonal gain. Ugh. Not a good image for them. There’s a fine line between get­ting your mes­sage out there and being a spammer.

    The only rev­o­lu­tion I think is going on is that there’s a solid­i­fy­ing local twit­ter com­mu­nity I don’t think we had before (or at least I wasn’t aware of it — or even inter­ested in it). So if any­thing, it’s a local rev­o­lu­tion, but not a media rev­o­lu­tion. IMHO.

  5. Posted March 6, 2009 at 1:37 pm | Permalink

    For the most part I agree with you. The cov­er­age of this event through Twitter in an of itself was not at all rev­o­lu­tion­ary (or even that new of an idea), but what’s excit­ing to me is what this con­cept means to our con­cept of news. Crowdsourcing is not a new idea, but this was the first time I’ve seen it put to such a pos­i­tive use.

    I share your con­cerns about tak­ing own­er­ship of a topic. I’ve seen this hap­pen with other, less rel­e­vant, top­ics and it begs the ques­tion: who does this infor­ma­tion belong to?

    I think the dan­ger with this sort of “report­ing” is, and I admit­tedly fell into this trap as well, that peo­ple often get blinded by the lure of get­ting more traf­fic to their sites and the actual news story loses its impor­tance within the grand scheme of things. I think this will be the great­est obsta­cle for Twitter and the like to over­come in order to be seen as a cred­i­ble news outlet.

  6. Posted March 6, 2009 at 1:40 pm | Permalink

    Nice piece. An impor­tant reminder to keep things in per­spec­tive. Having been in the throws of #boz­ex­plod at moments and watch­ing from the side­lines dur­ing other moments, I feel in my heart that the “PR Guys” you refer to likely had good inten­tions, at least that’s what I believe. For the most part, we’re all play­ing in this “new media” space with­out a “rule book” and we’ll need to help eachother along. For exam­ple, some­one wrote the name of the miss­ing woman on my Facebook page last night. Until I read her post on my wall, I had no idea who it was. I pan­iced and imme­di­ately erased my friend’s wall com­ment. I guess all I can say is that with New Media comes New Responsibilities. We’re liv­ing and learn­ing with each tweet.

  7. Posted March 6, 2009 at 1:47 pm | Permalink

    the word “iter­a­tive” sums it up best — a feed­back mech­a­nism starts, for exam­ple when peo­ple (myself included) would ReTweet some­thing with the tag, or even worse when cur­rent trend­ing sta­tis­tics regard­ing the tag were ReTweeted. it brings up the ques­tion: how much of its pop­u­lar­ity was fluff?

  8. Posted March 6, 2009 at 2:10 pm | Permalink

    Hi Michael,

    I think that you raise some very valid con­cerns here, and I thank you for pro­vid­ing us an oppor­tu­nity to respond.

    The pub­lic rela­tions firm that you refer to in the post above is our busi­ness Manifest Creative, a web devel­op­ment stu­dio in Bozeman, MT. While we actively engage in social media, and encour­age each of our clients to do so as well, we don’t pro­vide tra­di­tional pub­lic rela­tions services.

    We’re not jour­nal­ists like you are, we admit that. We’re an inter­net mar­ket­ing firm that just hap­pened to be in the right place at the right time.

    Our hearts con­tinue to go out to the fam­ily of the miss­ing woman. Our cov­er­age on Twitter was as fac­tual and com­plete as we could make it. I think that all of the com­ments we’ve left on var­i­ous blogs have been in good taste and we’ve done our best not to sen­sa­tion­al­ize the news.

    Here’s how we see things:
    1) We con­tributed heav­ily to the con­ver­sa­tion on Twitter.
    2) Our blog pro­vided a hub for locals and out-of-towners to get early infor­ma­tion on the Bozeman explo­sion.
    3) We cre­ated a Google map to allow busi­ness own­ers (and oth­ers) to col­lab­o­rate, iden­ti­fy­ing alter­nate travel routes and locat­ing their busi­nesses.
    4) We’ve pro­vided a one-stop source of infor­ma­tion that’s dif­fer­ent than any of the major news out­lets.
    5) Throughout the process, we’ve done our best to avoid ‘own­er­ship’ of any kind and encour­aged col­lab­o­ra­tion by the online Bozeman community.

    Though we’ve worked in pub­lish­ing for years we never pro­fessed to be reporters — nor do we wish to be. Our con­tin­ued pro­mo­tional efforts are not a solic­i­ta­tion to be quoted in national mag­a­zines (highly unlikely), and I’ve actu­ally declined links from sources that I didn’t approve of. I’ve fol­lowed the likes of @guykawasaki and @scobleizer for quite some time now. It’s actu­ally quite an honor to be men­tioned by either of these promi­nent Tweeters.

    Our, and your own, use of Twitter and other social media has not been ‘rev­o­lu­tion­ary’, epic or even a ‘seri­ous tool for cit­i­zen jour­nal­ism’. It’s been Twittering — noth­ing more and noth­ing less. It’s sim­ply given Tweeters some­thing new to talk about, and as you’ve noticed, that will begin to die down over time.

    I’m sorry that I feel a bit attacked, but here’s the bot­tom line. We’re an inter­net com­pany. We want to show other busi­nesses how to spread their mes­sage virally. How can we do that if we don’t “prac­tice what we preach”?

  9. Posted March 6, 2009 at 2:40 pm | Permalink

    I have no doubt that the guys from Manifest (named because they’ve iden­ti­fied them­selves here) had noth­ing but the best in mind too, but it just felt to me like things and peo­ple were get­ting lost in the moment.

    Great quote: “with New Media comes New Responsibilities.” I think we should have T-shirts made.

  10. Posted March 6, 2009 at 2:47 pm | Permalink

    Phil,

    I think you prob­a­bly are right to feel attacked a bit. My post isn’t exactly flat­ter­ing. But I’ll say this:

    First of all, thanks for respond­ing. I really mean that. Part of the beauty of Web 2.0 and new media is that peo­ple can respond when they need to or want to. You’ve done that beautifully.

    Second: I apol­o­gize for mis-characterizing the nature of your com­pany. I took the “PR” firm stuff from an all-too-quick look at your site. Had I read more in-depth, I prob­a­bly would have got­ten it right. That said, I pur­pose­fully didn’t write its name because I wanted to use the sit­u­a­tion as a learn­ing expe­ri­ence more than an attack on any­one in particular.

    Third: You’re news con­tri­bu­tions were exem­plary. You say you’re not reporters, but you demon­strated your abil­i­ties as reporters yes­ter­day. Good job there, and I mean that to every­thing that you made and con­tributed to the Web.

    Fourth: I’m still in my opin­ion that ask­ing for Diggs and con­stantly link­ing your blog felt, at times, like link spam. I’m not alone in that opin­ion either, judg­ing by the com­ments here. I think it was a bit over-the-top and not as sub­tle as, per­haps, I was look­ing for that day. That doesn’t make it wrong, mind you. Nothing can be wrong in a world where there aren’t yet estab­lished rules and codes of con­duct. But it did make it, to me, a lit­tle dis­taste­ful and overbearing.

    I under­stand that you had noth­ing but the best inten­tions at heart. I applaud you and every other Twitter user who joined the con­ver­sa­tion yes­ter­day. You ded­i­cated your time and cal­lused your key­board­ing fin­gers for a good cause: inform­ing the pub­lic. But I think I am right and jus­ti­fied in look­ing crit­i­cally at what hap­pened yes­ter­day, pro­vid­ing feed­back via this blog and see­ing if, gods for­bid, we can do it bet­ter the next time some­thing big breaks in Bozeman or the sur­round­ing area.

  11. idledragon
    Posted March 6, 2009 at 3:25 pm | Permalink

    What has become appar­ent to me is that even though the infor­ma­tion was valu­able, I became much too obsessed with keep­ing up on the lat­est news. I found it very dif­fi­cult to break away from twIRC.

  12. Posted March 6, 2009 at 3:27 pm | Permalink

    There are so many things to com­ment on here, but I’ll stick with this one for the sake of actu­ally get­ting work done today. I fol­low each news out­let I find on Twitter for exactly that pur­pose — I want to be inun­dated with quick updates when some­thing hap­pens. Isn’t that what we’ve been push­ing for? If the larger, more tra­di­tional media sources are edg­ing into Web 2.0., there will be a period of trial and error. But, I think we’ll all have bet­ter access to infor­ma­tion in the end.

  13. Posted March 6, 2009 at 3:28 pm | Permalink

    P.S. Are you mod­er­at­ing com­ments, or am I just hav­ing trou­ble with the com­ment box?

  14. Posted March 6, 2009 at 3:33 pm | Permalink

    You com­ment box does not like me, methinks. Here’s one last go at it:

    First, I must express frus­tra­tion with my cur­rent level of tech-dependence. Someone kicked my power cord and I essen­tially lost a mas­sive por­tion of what I had been typ­ing in response to your reply. Hopefully that gives you any idea of how much I appre­ci­ate your insight. :) I want to keep discussing.

    Might we agree that any­thing web-oriented is rel­a­tively new? Perhaps in the con­text of our gen­er­a­tion, it seems like blog­ging is old hat, but there’s no way we can say it com­pares to the his­tory and tra­di­tion of, say, news­pa­pers. Or even tele­vi­sion. Though I will admit, once my par­ents start using some­thing it does make it feel a bit old. Like the LOLcats sent to my inbox by my dad. And he does have a Twitter account. Hmm. Once he brings up Rickrolling, I’ll know that’s tired as well.

    Then again, it doesn’t hurt as much as, say, “I’ve fallen and I can’t get up.” Or is that so retro it’s re-funny? Or are we sup­posed to use it iron­i­cally? Newness/popularity/pop culture/etc. are becom­ing so strangely segmented...and fre­netic. Afroninja is so two years ago. Rhianna/Chris Brown is so two weeks ago. Obama’s grey hair is totally yesterday.

    I feel as though we’re only just begin­ning to really under­stand and eval­u­ate the poten­tial of the web, social-networking sites, blogs, and all these Twitter-like mini-feeds. It’s tough to keep up with, it feels like they change con­stantly, even with the emer­gence of the web 2.0 mentality.

    How has imme­di­acy worked its way into the jour­nal­ism debate? There’s cer­tainly the prob­lem of old and new, expe­ri­enced author­ity and ama­teurs that you men­tion. But there’s also a con­flict between imme­di­acy and accu­racy. Part of the beauty of what hap­pened yes­ter­day was the fact that it was nearly instan­ta­neous. But that’s also part of the prob­lem. Conjecture worked its way in, along with sev­eral other unde­sir­able fac­tors. Despite that, it was cer­tainly valuable.

    My impres­sion from my jour­nal­ism classes in col­lege was that jour­nal­ists were defined by a set of eth­i­cal stan­dards. Unfortunately for the tech-dependent, these stan­dards take more than 10 min­utes to apply. We want our infor­ma­tion and we want it yes­ter­day. Or last week, if possible.

    Now that a bar­rage of “news” updates can lit­er­ally be streamed to our phones and wire­less enabled lap­tops no mat­ter where we are, there is tremen­dous pres­sure for jour­nal­ists to deliver infor­ma­tion imme­di­ately. I think this is one of the major causes of watered down journalism.

    I’m not really sure what jour­nal­ists should do to rem­edy any of this. I feel it’s more likely that the news will con­tinue to be watered down. Perhaps we’re going to rely more on opin­ion lead­ers – those peo­ple you turn to for infor­ma­tion. They do the fil­ter­ing for you. They are the ones that post a blog with links to mul­ti­ple, rel­e­vant sto­ries (ahem). They aren’t CNN or the New York Times. They are peo­ple you iden­tify with on some level, peo­ple you trust, who do all of this infor­ma­tion find­ing for you. That’s what most of the major blogs do now any­way. Some of them are def­i­nitely jour­nal­ists. I think. Maybe.

    It does seem like, at the very least, ama­teurs and pro­fes­sion­als should do more to dif­fer­en­ti­ate them­selves from one another. Then again, if we get into this dis­cus­sion much fur­ther, you’ll notice that I’m almost always a big fan of cat­e­gories and labels.

    Hmm...All this typ­ing makes me won­der more about what actu­ally defines a jour­nal­ist. Is it the per­son at CNN that grabs some­thing off of the newswire and types it into the new­sticker? It rarely seems to be the tv per­son­al­i­ties – other peo­ple often do their research for them. Do you have to be there, wit­ness­ing an event and have an exten­sive back­ground in inves­tiga­tive jour­nal­ism to earn the title? Must I spend a month research­ing a story? Is it just a set of stan­dards and expe­ri­ence? Tricky.

  15. Posted March 6, 2009 at 3:46 pm | Permalink

    Whether your com­ments are dis­played imme­di­ately or not, I think, depends on how you are logged in to the com­ment box. I think if you try log­ging in with dif­fer­ent meth­ods, FacebookID, Disqus, else, it might hold them for moderation.

    I’m mod­er­at­ing as quickly as I can, but then again, I’m not sit­ting on my mod page wait­ing for hits either. Sorry if there’s a delay :)

  16. Posted March 6, 2009 at 4:14 pm | Permalink

    I’ll take one!

  17. Posted March 6, 2009 at 4:22 pm | Permalink

    Note that I do want to com­mend the down­town twit­ters for the play-by-play and keep­ing us up to speed. I don’t want to tar­nish any­ones efforts. The pho­tos were amazing.

    Here’s my view boiled down to it’s essence: “Too many excla­ma­tion points”. I have this image of old-Bozeman (I’m 5th gen­er­a­tion) not being so over-the-top. There was just a bit too much “me too” and peo­ple pil­ing on that I’m not cer­tain were actu­ally down­town at all....

  18. Cat/Pragmacat
    Posted March 6, 2009 at 4:29 pm | Permalink

    Thanks :-D

  19. Posted March 6, 2009 at 4:51 pm | Permalink

    First, thanks for engag­ing me in such a vibrant dia­logue, Michael. It is truly wel­comed and appre­ci­ated. And since you are a jour­nal­ist, I’m sure you can appre­ci­ate a few clarifications...

    The main focus of my post was to shed light on how the con­cept of ‘gen­uine’ is chang­ing through use of new media tools. It’s the title of the piece and it’s referred to numer­ous times within the post. In no way do I think yesterday’s ‘report­ing’ of an an event was a ‘rev­o­lu­tion’ in and of itself, rather, it is another small piece of a larger, ongo­ing, social media rev­o­lu­tion. I’ll let peo­ple deter­mine for them­selves whether the post res­onates with them personally.

    Regarding the ‘def­i­n­i­tion of a jour­nal­ist’ though, I’m sure that will be debated for awhile. And I sus­pect it will mostly be debated by jour­nal­ists... as they are most effected by these new media tools. The event cer­tainly raises pow­er­ful ques­tions... Are a few trained jour­nal­ists bet­ter than a con­glom­er­ate of unfil­tered cit­i­zen reporters? Is it always nec­es­sary to fil­ter news through pro­fes­sion­als? Is there a pro­to­col or at least some sem­blance of order that needs to be in place for use of these tools? Is pro­to­col even rel­e­vant or is the free flow of ideas a more pow­er­ful force for con­vey­ing infor­ma­tion? Do we trust people’s abil­ity to inter­pret raw infor­ma­tion? There is much to talk about. We’re both local, I’d LOVE to meet over a beer and have a great dis­cus­sion on all of it.

    From my per­spec­tive though, in an event such as yes­ter­day, non-expert eyes seem to have inter­preted a large por­tion of the event just fine. And though it was heart-breaking and tragic, it still was an event... not water­gate, not a heav­ily inves­tiga­tive story (not yet any­way!) sim­ply an event. People uti­lized tools read­ily avail­able to them to con­vey it all to the world in a very pow­er­ful, direct, way. I think it’s fun­da­men­tal to rec­og­nize that in many ways, ‘we are all the media’ now. We all have the same tools and an equal voice with the power to make that voice heard. I’d call that real democ­racy... mil­lions of peo­ple, chim­ing in, with a true voice. (Not a voice that has been edited by a select few to deter­mine what is or is not rel­e­vant... but many voices that allow peo­ple to sort through infor­ma­tion and make their own decisions.)

    Journalists, rather than putting them­selves ‘above’ cit­i­zen reporters or totally dis­count­ing them as flawed... I think would be bet­ter served to edu­cate them, work with them, and help make their col­lec­tive voice more rel­e­vant. (Which to some degree is already hap­pen­ing... most major media out­lets have been includ­ing real time con­tent from peo­ple dur­ing events–and have been doing it for a few years now.) As you’ve stated, it can be a very strong part­ner­ship. In your own words... They aren’t mutu­ally exclu­sive, and they can work together.

    I believe that quite strongly as well.

  20. Posted March 6, 2009 at 6:27 pm | Permalink

    Hmmm... I’m over my ini­tial “attacked” feel­ings and look­ing at this as an inter­est­ing dis­course on the nature of social media, espe­cially as it applies to break­ing news.

    Let me pref­ace the fol­low­ing with this state­ment. We don’t make a dime from run­ning this blog. While our vis­i­tors are encour­aged to click around, we don’t dis­play any adver­tis­ing. It costs a sig­nif­i­cant amount to pro­vide band­width for the more than 30,000 pageviews we’ve received.

    I sup­pose that we’re going to have to agree-to-disagree on your fourth point about our post on Digg.com. The explo­sion in Bozeman was seri­ous news, one that major news out­lets didn’t cover for sev­eral hours after the explo­sion. I know that the AP didn’t even pick up the story until nearly 11am that morning.

    You have to under­stand that social book­mark­ing web­sites like Digg.com are essen­tially news syn­di­ca­tion for web 2.0. In a day and age where arti­cle top­ics like “Nurse buys via­gra for sex­u­ally frus­trated teens” can bury a real news topic in a mat­ter of min­utes, our repeated requests were in hopes of keep­ing the news rel­e­vant and accessible.

    A lot of talk has gone into how social media played “an inte­gral role in spread­ing the news”. But lit­tle thought has gone into how peo­ple found that infor­ma­tion. Michael, they use search engines. If you’re not found on the first page of Google, you may as well be non-existent.

    A lot of talk has been made about how there is now a whole Bozeman Twitter com­mu­nity. How did peo­ple go from never even hav­ing heard of Twitter, to new mem­bers and even con­ver­sa­tion con­trib­u­tors? It’s because all of the chan­nels (Google, Digg, Facebook, Reddit etc.) all pointed there.

    By cre­at­ing a Digg post and con­sis­tently request­ing that peo­ple link to it and vote for it, we were able to ensure that rel­e­vant and timely news could be found by those seek­ing it across a mul­ti­tude of chan­nels. Again, we don’t want own­er­ship of the con­ver­sa­tion, we want to sup­ple­ment it. A lot of thought went into this con­ver­sa­tion from our side, and there’s a real rea­son we pro­moted the Twitter feed as the first words in our blog post.

    I argue that every per­son who responded to our request for a Digg.com vote actu­ally helps pro­mote the con­ver­sa­tion and to fos­ter even more com­mu­nity par­tic­i­pa­tion. Michael, the key to social media is not to worry about who owns the #boz­ex­plod hash­tag you cre­ated — because that’s not the point — the point is that the con­ver­sa­tion belongs to everyone.

  21. subversified
    Posted March 6, 2009 at 10:14 pm | Permalink

    I dis­agree on two of the points you made here, Philip. They’re both in one graph, but I want to talk about them sep­a­rately, so I’m going to quote it twice, bear with me:

    “A lot of talk has been made about how there is now a whole Bozeman Twitter com­mu­nity. How did peo­ple go from never even hav­ing heard of Twitter, to new mem­bers and even con­ver­sa­tion contributors?”

    I don’t think most of this com­mu­nity just dis­cov­ered Twitter — I think they just dis­cov­ered each other. There’s a big dif­fer­ence. It’s like we’ve all been sit­ting next to each other with our heads down, and finally we’ve looked around and real­ized we’ve got some­thing in com­mon with peo­ple we thought were strangers. That’s the gen­e­sis of a community.

    “How did peo­ple go from never even hav­ing heard of Twitter, to new mem­bers and even con­ver­sa­tion con­trib­u­tors? It’s because all of the chan­nels (Google, Digg, Facebook, Reddit etc.) all pointed there.”

    This I seri­ously dis­agree with. You’re con­fus­ing the mes­sage with the mes­sen­ger. And maybe the motion, too. Here’s what I mean. I don’t think Google, Digg, Facebook and Reddit got peo­ple to learn about (and use) Twitter and/or care about Bozeman. Their friends did. Their con­nec­tions did. They may have used those network-building tools to get the mes­sage mov­ing, but the rea­son they care is the social­ness — not the technology.

    Montanans in gen­eral are VERY crit­i­cal of and sen­si­tive to hype, and the more often you men­tion Digg, (and link to it) the less cred­i­ble you look. I’m not try­ing to attack you, I’m try­ing to show you where you’re mak­ing a mis­take that’s under­min­ing your message.

  22. Posted March 7, 2009 at 6:31 am | Permalink

    Agreed. I just worry about, like I said, smaller sto­ries being sen­sa­tion­al­ized by their being cut into “break­ing news” style chunks.

  23. Posted March 7, 2009 at 10:51 am | Permalink

    sub­ver­si­fied — com­pletely agree on the hype sen­si­tiv­ity! Did you see Tranq Jones’ blog post this morn­ing? Blathering about the Bozeman explo­sion com­pared to Sept 11, etc. So over the top it’s nutty. Classic new ver­sus old Montana ethos.

  24. Andy
    Posted March 7, 2009 at 11:24 am | Permalink

    Phillip -
    I think what most tech­no­log­i­cally savvy peo­ple had an issue with is that you took other people’s photos/videos, slapped them on your blog, and then sub­mit­ted to Digg. When you could have just as eas­ily sub­mit­ted some­one else’s Flickr, TwitPic, or news story on the sub­ject. No offense here, as I have no idea what your inten­tions were, but since it says that you are an SEO (Search Engine Optimization) per­son in your bio, I would assume that you should know that link­ing to your own blog would cause Manifest to gain (PageRank, Promotion, Brand Awareness, etc.) from this tragic expe­ri­ence. Most nor­mal every­day peo­ple prob­a­bly don’t know this, so it could be mis­con­strued by peo­ple with an affin­ity towards this topic that you are try­ing to game the sys­tem for your own per­sonal gain. Which I believe that no mat­ter how old or new the media is, peo­ple do not like to feel deceived in think­ing an adver­tise­ment is actu­ally a news story. Nor do they like peo­ple prof­it­ing from tragedy. What has hap­pened here is that peo­ple are doubt­ing your inten­tions, and while a major­ity of what you posted was awe­some, their comes a time when you need to ques­tion your own intent, before oth­ers do it for you.

  25. Posted March 7, 2009 at 8:50 pm | Permalink

    Yes, it was at times nar­cis­sis­tic, but keep in mind one thing. A lot of the “this tag has reached such-and-such a pop­u­lar­ity rank­ing” was auto-generated by ‘bots that haunt Twitter. So some of those com­ments can be fil­tered out.

    A note too on the rep­e­ti­tion. That’s nec­es­sary on Twitter and other social net­works because everyone’s friend net­work on those sites is dif­fer­ent. So when I post, it is seen by about 150 peo­ple, my Twitter “fol­low­ers.” When some­one else posts some­thing, it is seen by his friends.

    Now, when you gather peo­ple post­ing who are using one hash­tag, you have to remem­ber that they’re not only writ­ing for the hashtag’s read­ers but also for their own social net­works. That explains some of the repetition.

    Yes, a lot of the infor­ma­tion on Twitter that day could have been had via other sources, like the radio. A lot of it was not avail­able any­where else, like the (admit­tedly rare) tweets from peo­ple who were actu­ally “there,” the first-hand reports.

    But think about this: Why was the Twitter feed any worse than the radio, which was by your own admis­sion, report­ing the same news? Why look down on Twitter, when all the radio sta­tions were report­ing (and repeat­ing) the same infor­ma­tion. The other media out­lets in Bozeman were just as echo-chamber-like as Twitter that day; and that’s the nature of break­ing news.

    It’s not sur­pris­ing that you didn’t “learn” any­thing on Twitter that day. It was mostly second-hand infor­ma­tion reported by (mostly) cit­i­zens with­out jour­nal­ism train­ing. Yes, it was hec­tic and chaotic and repet­i­tive. But that’s the nature of the beast. With imme­di­acy and with­out edi­tors, that’s what you’re going to get; and with the way that the Twitter ser­vice is struc­tured, it’s not going to get any “better.”

    As a side note, it’s odd that you should men­tion John F. Burns, who works for the most Web 2.0-hip news orga­ni­za­tion in the world. While he may not con­sciously think about his page views when writ­ing his sto­ries, I guar­an­tee you they mat­ter. Journalism in the real world is about report­ing the things peo­ple care about — and there­fore what they will pay to read. (I don’t like this, but that’s the way it is.)

    I thank you for your view. I don’t think you’re being neg­a­tive at all, just crit­i­cal and thought­ful, and that’s what this dis­cus­sion is all about. However, I will dis­agree with you on one thing in par­tic­u­lar: It was “report­ing” by the strictest def­i­n­i­tion of the word. Absolutely.

    But “report­ing” isn’t exactly syn­ony­mous with “jour­nal­ism.” Was the #boz­ex­plod expe­ri­ence “jour­nal­ism”? That, I think, is the question.

  26. Posted March 7, 2009 at 8:52 pm | Permalink

    A quick ques­tion: Why use a fake e-mail? You can reply to me via e-mail (avail­able on my Contact page) if you don’t want to say on the com­ment board. I’m just curious.

  27. Posted March 7, 2009 at 9:15 pm | Permalink

    I’ll begin defen­sively and then grow up a bit: Thanks for call­ing my opin­ion a “nar­row skew.” It also seems odd that you’re also refer­ring in this com­ment to a com­ment I wrote on your blog that you have not opted to pub­lish (as of this writ­ing, 10 p.m. Saturday).

    And don’t con­fuse mat­ters, Tranq. I don’t write on this blog as a jour­nal­ist. I write on this blog as a media critic talk­ing about jour­nal­ism. Don’t be sur­prised then when I get crit­i­cal. If I had any ques­tions of you that needed answer­ing, I would have con­tact you. But this is a blog not a news­pa­per. I don’t have to cover all sides of the story; and besides, you can pro­vide your run­ning com­ments here with­out me lift­ing a key­board or telephone.

    Okay, now for the rationality.

    My links, which you point out in your com­ment, are gen­er­ated by the book­mark­ing Web ser­vice Diigo. I wrote the sum­mary quickly before read­ing your blog post in depth just so that I would have some­thing to come back and read later. I agree that the descrip­tion prob­a­bly isn’t apt, but I’m not going to change it, since it will rotate off my home­page after I book­mark a few more things.

    I agree that your post was about gen­uine­ness. Absolutely. But my com­ment to your blog, par­don me if I can’t remem­ber it per­fectly, deals with your opin­ion that your media expe­ri­ences have been heav­ily fil­tered and edited — and those words and their friends drip with neg­a­tive con­no­ta­tion in your post.

    It’s easy to say that the main­stream media accounts we see every day are fil­tered and edited in sin­is­ter ways. It’s so easy to say that because it’s impos­si­ble to prove. There is no such thing as objec­tive jour­nal­ism or media. (The expec­ta­tion of objec­tiv­ity is a cre­ation of the 20th cen­tury.) With bias every­where and in every media, call­ing the mod­ern news fil­tered is like call­ing the ket­tle black.

    But hav­ing worked in a news­room or two, I take offense to the neg­a­tive con­no­ta­tion. Reporters do they best they can with what they have on very tight deadlines.

    Having read through your post a sec­ond and third time (and yes, I did read it the first time), I still think it’s overly opti­mistic and avoids all pos­si­ble down­sides of social media and lifestream­ing. For exam­ple, you dis­miss the notion of per­sonal pri­vacy as some­thing that only older peo­ple cling to, when this is still a thorny, thorny issue.

    We’re in that opti­mistic period after a dis­as­ter, where it’s easy to see the high­lights and harder to see the cracks. I don’t fault you for your opti­mism. I just don’t think that unbri­dled pos­i­tiv­ity good in any situation.

    I think your ideas about gen­uine­ness are inter­est­ing, but I just don’t agree with every­thing you have to say, and I’ll leave it with that.

    A meet up would be a fine idea some­day. Let me know what you have in mind. My con­tact infor­ma­tion is on my Contact page.

  28. Posted March 7, 2009 at 9:57 pm | Permalink

    I posted your com­ment the moment you sent it... you filed it how­ever under the pre­vi­ous day’s post.

    Again though... you’re imply­ing that I’m say­ing “main­stream media accounts we see every day are fil­tered and edited in sin­is­ter ways.” I never used the word sin­is­ter... i merely said they’re fil­tered and edited–as opposed to the power of things stream­ing live. You’re mak­ing a point how pro­fes­sional jour­nal­ists are more apt to get it right, yet you’re mak­ing infer­ences using words I didn’t put in print. That’s the very point I’m making.

    Is my opin­ion air­tight? Of course not. And I gen­er­ally learn more when I’m wrong then when I’m right. But I do think there is a lot here to debate, with no clear cut answers. So I wel­come the dia­logue and explo­ration. And yes, I am highly opti­mistic and a huge pro­po­nent of social media... though with 20+ years of work­ing at most of the major net­works, I wouldn’t exactly call my opti­mism ‘ignorant.’

    I plan on attend­ing the tweet up Wednesday... you can meet me there, or any­time really. I would love to dis­cuss this real time.

  29. Posted March 8, 2009 at 3:55 pm | Permalink

    Yes, I am infer­ring mean­ing from the over­all tone I read into your post. That’s why I used the word “con­no­ta­tion” in talk­ing about those ideas.

    I won’t be able to make it to the meet­ing Wednesday. Baby and fam­ily take prece­dence in the evenings. Perhaps another time.

  30. Posted March 8, 2009 at 9:29 pm | Permalink

    I felt much the same way about send­ing out the infor­ma­tion. It became almost com­pul­sive after a while. I’m glad it’s all over for that rea­son — and others.

  31. Posted March 8, 2009 at 9:38 pm | Permalink

    I’m a firm believer than not all reporters are jour­nal­ists, and not all jour­nal­ists are reporters. Reporters are those peo­ple you’re talk­ing about who merely retype facts — “report” them, duh — with­out need­ing or seek­ing to ana­lyze. Journalist, in my view, are the ones who use their expe­ri­ence to ana­lyze the impor­tance of some story and relay that impor­tance to the reader. Sometimes, that comes across like bias or opin­ion; some­times it just comes across as brilliance.

    But both reporters and jour­nal­ists are part of the larger pic­ture of “jour­nal­ism.” So good report­ing is good jour­nal­ism. Good analy­sis is good jour­nal­ism. And so on.

    Now, Twitter on March 5 was def­i­nitely a stream of “report­ing,” and per­haps I’ve been a bit lazy in refer­ring to it as “jour­nal­ism” here. What I’m pri­mar­ily con­cerned about — though not as con­cerned right now as I was on the day I wrote the above post — is what effect such imme­di­ate report­ing has on jour­nal­ism. Was it good “journalism”?

    Maybe. But the def­i­n­i­tion of good jour­nal­ism is chang­ing every day, espe­cially since so many in the news indus­try are strug­gling to come up with a bet­ter way — or at least a prof­itable way.

    I agree that ethics are an impor­tant part of jour­nal­ism. But in an age when most jour­nal­ism is mov­ing toward being online in some form or another, an age in which “link jour­nal­ism” exists and thrives (and is awe­some in its own way), per­haps some of the plead­ing for Diggs and con­stant link­ing to one­self is going to be the way of journalism’s future. I don’t know yet. I don’t think any­one does.

  32. Posted March 8, 2009 at 10:55 pm | Permalink

    Yes, I am infer­ring mean­ing from the over­all tone I read into your post. That’s why I used the word “con­no­ta­tion” in talk­ing about those ideas.

    I won’t be able to make it to the meet­ing Wednesday. Baby and fam­ily take prece­dence in the evenings. Perhaps another time.

  33. Posted March 9, 2009 at 4:29 am | Permalink

    I felt much the same way about send­ing out the infor­ma­tion. It became almost com­pul­sive after a while. I’m glad it’s all over for that rea­son — and others.

  34. Posted March 9, 2009 at 4:38 am | Permalink

    I’m a firm believer than not all reporters are jour­nal­ists, and not all jour­nal­ists are reporters. Reporters are those peo­ple you’re talk­ing about who merely retype facts — “report” them, duh — with­out need­ing or seek­ing to ana­lyze. Journalist, in my view, are the ones who use their expe­ri­ence to ana­lyze the impor­tance of some story and relay that impor­tance to the reader. Sometimes, that comes across like bias or opin­ion; some­times it just comes across as brilliance.

    But both reporters and jour­nal­ists are part of the larger pic­ture of “jour­nal­ism.” So good report­ing is good jour­nal­ism. Good analy­sis is good jour­nal­ism. And so on.

    Now, Twitter on March 5 was def­i­nitely a stream of “report­ing,” and per­haps I’ve been a bit lazy in refer­ring to it as “jour­nal­ism” here. What I’m pri­mar­ily con­cerned about — though not as con­cerned right now as I was on the day I wrote the above post — is what effect such imme­di­ate report­ing has on jour­nal­ism. Was it good “journalism”?

    Maybe. But the def­i­n­i­tion of good jour­nal­ism is chang­ing every day, espe­cially since so many in the news indus­try are strug­gling to come up with a bet­ter way — or at least a prof­itable way.

    In an age when most jour­nal­ism is mov­ing toward being online in some form or another, an age in which “link jour­nal­ism” exists and thrives (and is awe­some in its own way), per­haps some of the plead­ing for Diggs and con­stant link­ing to one­self is going to be the way of journalism’s future. I don’t know yet. I don’t think any­one does.

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