Twitter Hype Fail

Interesting Twitter statistics from Hubspot's June 2009 State of the Twittersphere report:

• 55.5 percent of Twitter users aren't following anyone
• 52.7 percent of Twitter users have no followers
• 54.9 percent have never posted a tweet
• 45.12 percent have tweeted at least once
• more than 9 percent of Twitter users are "inactive"
• 24.14 percent of users have a bio in their Twitter profile
• 31.32 percent list a location in their profiles
• 20.21 percent have a homepage URL in their profiles

Furthermore:

• 1.44 percent of tweets are retweets
• 37.95 percent of tweets contain the @ symbol (mentions)
• 33.44 percent of tweets start with the @ symbol (replies)
• And, as you can see in the graph below, most tweets are right at the 140-character limit

(via Hubspot and Gigaom)

Hubspot's report takes its data from Twitter Grader, which has information on more than 4.5 million Twitter accounts. It's estimated that Twitter has about 10 million members.

A Harvard study of 300,000 Twitter users showed similar results. That team found that more than half of Twitter users seldom posted to the site -- less than once every 74 days. Data from Nielsen shows that a lot of people who create accounts never come back to them.

"The Harvard data says very, very few people tweet and the Nielsen data says very, very few people listen consistently," Bill Heil, a graduate from Harvard Business School told BBC News.

Related posts:

1. Once more on the Twitter authority thing
2. Why hasn’t Twitter caught on with teens?
3. A frightening idea: Twitter becomes the News System of the World
4. Building a Twitter strategy
5. What Twitter did for crisis journalism today