Jason Calcanis on how to kill Google

This smacks of car­tel, but only if the pub­lish­ers work together to start charg­ing for the right to index their con­tent. If they did it sep­a­rately, it would just be smart busi­ness — find­ing a way to charge for their online content.

“New York Times, only avail­able on Bing.” The hor­ror, the horror!

Of course, it would only work for sites whose con­tent the search engines want, like New York Times, Wall Street Journal and Washington Post. Claiming that the right to index your site has value isn’t going to work for small papers or media orga­ni­za­tions. If the Bozeman Daily Chronicle went to Google and say “pay us to index our stuff,” it would be a dif­fer­ent story.

All in all, a model that might work for the big guys and tear the Internet asun­der in one fell swoop, but not a viable model for the news­pa­per busi­ness as a whole.

Update: Cory Doctorow has a col­umn in the Guardian, “Rupert Murdoch: for whom the net tolls,” that deals with this scheme that’s cer­tainly worth a read. He basi­cally says Rupert Murdoch is a schemer who doesn’t under­stand how the world really works. Good stuff.

Update 2: Jeff Jarvis chimes in, of course.

Jason Calicanis fan­ta­sizes about Microsoft pay­ing The New York Times to leave Google’s index for Bing. Let me explain why that would never hap­pen. 1. The Times is not stu­pid. 2. Times sub­sidiary About.com – the only bright spot these days in the NYTimesCo’s P&L – gets 80% of its traf­fic and 50% of its rev­enue from Google. 3. See rule No. 1.