Brian Stelter: Online ads are booming

Brian Stelter, writ­ing for the New York Times, points out that at least por­tion of the online adver­tis­ing mar­ket is grow­ing:

At a time when other cat­e­gories of adver­tis­ing dol­lars are shrink­ing, video ads are boom­ing. News sites are adding more video inven­tory to keep pace with the demands of adver­tis­ers, and ben­e­fit­ing from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command.

The atten­tion to video mir­rors changes in how con­sumers are expe­ri­enc­ing news. Major events — be it the pres­i­den­tial elec­tion or the death of Michael Jackson — bring a surge in video stream view­ings by new users, and each time some of them stick around.