Nielsen: News is somewhere between the stuff people will and won’t pay for online

A Nielsen poll showed that con­sumers are more likely to pay for con­tent online that they have paid for offline, such as movies, music and games. They are less likely to pay for things that can be gen­er­ated at home for lit­tle or no cost, like blogs and social net­works, Nielsen says.

One prob­lem:

In between are an array of news formats—newspapers, mag­a­zines, Internet-only news sources and radio news and talk shows—created by pro­fes­sion­als, rel­a­tively expen­sive to pro­duce and, in the case of news­pa­pers and mag­a­zines, com­monly sold offline. Yet much of their con­tent has basi­cally become a com­mod­ity, read­ily avail­able else­where for free.

This is the sec­ond report I’ve come upon today that I have to find time to sit down and read. I hope to come back with some more ideas tomor­row or over the weekend.

Related posts:

1. Why do peo­ple pay for the Wall Street Journal online?
2. Shirky says micro­pay­ments won’t work
3. Maybe pay­ing for news online is a good thing
4. No news is bad news
5. Mr. New York Times, Tear Down that (Pay) Wall!