Hope you’re well and thanks so much for the response.

Personally, I think it has little to do with time or money and everything to do with a lack of quality thought.

What Charlie’s pointing out is the mind numbingly bland, tired, uninspiring, formulaic treatment of news stories.

Who said stuff should be reported in that style?

And if anyone blindly copies this mindless approach when their news organisation starts offering video, then they’re doing readers a disservice and once there’s an alternative, such news outlets will likely suffer and perhaps even go out of business.

All the best,

Ian.

In a perfect world, video producers would all have the time they needed to produce high-quality video journalism. Sadly, most news organizations, like the ones here in Bozeman, Montana, are fairly small. They don’t have enough people on staff to allow their reporters and producers the time to innovate.

But even if a journalist wants to tell stories in a more authentic and engaging way, the constraints of the so-called “house style” in many news organisations make it difficult to achieve.

What’s needed is a massive culture shift and a complete re-think of what we understand quality broadcast news reporting is.

And guess what? That’s exactly what’s happening, though you’d never believe it from what we’re still mostly seeing on TV.

Anyway, the new digital technologies, and shake up of “old school/old mainstream” journalism means new platforms and styles of “news” storytelling can now emerge.

Let’s hope fresh and appropriate ways of funding appear too, so we can kill off this dreadful formulaic reporting and delivery, and clear the way for more natural and interesting ways to treat stories and content.

Much love,

Ian Aspin. http://www.twitter.com/ianaspin