Tag Archives: advertising

Word of Mouth

By Michael Becker | Published: November 22, 2009
From Brad Stone’s arti­cle in the New York Times, look­ing at how mar­keters are try­ing to over­come ad sat­u­ra­tion and inject mes­sages into the con­ver­sa­tions peo­ple are hav­ing on their social networks: “We don’t want to cre­ate an army of spam­mers, and we are not try­ing to turn Facebook and Twitter into one giant spam [...]
Posted in Ethics, Social Networking | Also tagged , , , , , | Comments closed

Brian Stelter: Online ads are booming

By Michael Becker | Published: November 14, 2009
Brian Stelter, writ­ing for the New York Times, points out that at least por­tion of the online adver­tis­ing mar­ket is grow­ing: At a time when other cat­e­gories of adver­tis­ing dol­lars are shrink­ing, video ads are boom­ing. News sites are adding more video inven­tory to keep pace with the demands of adver­tis­ers, and ben­e­fit­ing from the [...]
Posted in Miscellany | Also tagged | Comments closed

Dog day afternoon: An untenable hostage situation

By Michael Becker | Published: September 14, 2009
Newspapers are holding readers hostage with content they can't get anywhere else, but that advantage is slowly eroding as the Web catches up.
Posted in New Media | Also tagged , , | Comments closed

You aren’t as unique as you think you are

By Michael Becker | Published: March 8, 2009
Steve Yelvington, whose bril­liance and com­mon sense I am only just begin­ning to com­pre­hend, pro­vides us with yet another excel­lent post on some of the real­i­ties fac­ing news­pa­pers on the Web. You might remem­ber the last post I book­marked, in which Yelvington pro­vides some insight on the three pri­mary roles a local news Web site [...]
Posted in New Media | Also tagged , , , , | Comments closed

Ads in Google News search results

By Michael Becker | Published: February 26, 2009
Yesterday, Google announced that it would begin dis­play­ing text ads in its Google News search results. John Battelle says the ads will kick up a storm of com­plaints from news out­lets that pro­vide Google News’s con­tent but won’t make dollar-one off the adver­tis­ing. But Adam Ostrow at Mashable thinks it won’t be such a big [...]
Posted in New Media | Also tagged , , , , , | Comments closed