Tag Archives: newspapers

The Web strategy hamster wheel

Today our company’s CEO paid us a visit. To mark the occa­sion, we had a meet­ing to talk about how much con­tent our paper should be putting online. Our cor­po­rate own­ers have a pol­icy about how much con­tent we and the other papers should be putting online for free. I won’t give a num­ber, but [...]
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Thoughts on Pew statistics

About 19 per­cent of Americans use Twitter or a sim­i­lar sta­tus update ser­vice, accord­ing to fig­ures from the Pew Internet & American Life Project. That’s up from 11 per­cent of Americans ear­lier in the year. Other inter­est­ing tid­bits from the survey: Of those peo­ple who have four or more Internet-connected devices, 39 per­cent use Twitter or a [...]
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The Serendipity Defense

Matthew Ingram talks about the “serendip­ity defense” of news­pa­pers. Basically, he says that news­pa­pers col­lect all sorts of sto­ries because they have to appeal to a wide range of read­ers. With all that dif­fer­ent con­tent in one place, it’s more likely that you’ll stum­ble upon some­thing that you would never have sought out on your [...]
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Self-flagellation

Alan Mutter: Customers only buy prod­ucts – or, in the case of news­pa­pers, use them for free on the Internet – because they see a value in them. They don’t do it because they feel sorry for the ven­dor or the ven­dor feels sorry for himself. Yet, news­pa­pers can’t seem to stop their inces­sant self-flagellation over the [...]
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Dan Gilmore’s ideas for running a news organization

Dan Gilmore has an insight­ful list of things he’d do if he ran a news orga­ni­za­tion. The high­lights, for me: Involve the read­ers audi­ence as much as pos­si­ble in things like com­mu­nity blogs, wikis and com­ments but give the most involved some sort of rewards. In Gilmore’s words “We’d make it clear we’re not look­ing for free labor.” Articles [...]
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