Tag Archives: scarcity

Paid journalism’s motto: If you’re good at something, never do it for free

Steve Brill thinks 10 to 15 percent of online news readers might be willing to pay, which some think is a misguided "top-down" approach, but Brill is on the right track when it comes to news scarcity.
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Newspapers need to capitalize on scarcity

Scarcity will drive the news orga­ni­za­tions of the future and help them dif­fer­en­ti­ate them­selves from all the com­pe­ti­tion, says Nic Brisbourne, a part­ner at a European ven­ture cap­i­tal firm in a post on paidContent.org. Newspapers, he says, have spent the last few decades enjoy­ing a vir­tual monop­oly on infor­ma­tion and adver­tis­ing dis­tri­b­u­tion, but that monop­oly has [...]
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Google as the news industry’s middle man

In the grand scheme of things, the Internet was sup­posed to directly con­nect peo­ple — buy­ers and sell­ers, read­ers and writ­ers, etc. — and elim­i­nate the mid­dle man. In real­ity, the mid­dle man is more impor­tant than ever, and the biggest mid­dle man of them all is Google, argues Nicholas Carr.
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