Tag Archives: Social Networking

Listen and talk, but listen more

By Michael Becker | Published: February 27, 2010
Jason Fry at Reinventing the Newsroom uses a strained metaphor to sug­gest a good idea: that news orga­ni­za­tions start lis­ten­ing as much as they are talking. Yes, most news sites and blogs allow com­ment­ing these days, and many jour­nal­ists are using sites and ser­vices that let them deliver the news imme­di­ately, which is when read­ers [...]
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Notes from #wjchat

By Michael Becker | Published: February 10, 2010
I par­tic­i­pated tonight in what I under­stand to be the first Wired Journalists wired jour­nal­ists chat on Twitter. It was fast-paced and went on for much longer than the planned hour — from what I can dis­cern. I had to leave after an hour. (Proof it hap­pened.) In the hour I could stay on, between furi­ously [...]
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Web 2.0 Suicide

By Michael Becker | Published: December 31, 2009
TechCrunch car­ried a story this morn­ing about a new site called the Web 2.0 Suicide Machine. The site does just what it says, almost. You give the site your social net­work­ing cre­den­tials and it auto­mat­i­cally starts delet­ing your friends and con­tacts and posts on Twitter and Facebook. Once you start the process, there’s no stop­ping [...]
Posted in Social Networking, The Human Condition | Also tagged , , | Comments closed

Social media snake oil

By Michael Becker | Published: December 9, 2009
James Cooper, Saatchi’s dig­i­tal cre­ative direc­tor, says social media, by their nature, are unpre­dictable, which makes them an easy tar­get for crit­ics. “Anyone who says ‘This is going to work’ is either lying or deranged,” he says. He com­pares the risk model with ven­ture cap­i­tal, where one bet out of 10 might pay off richly, [...]
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Word of Mouth

By Michael Becker | Published: November 22, 2009
From Brad Stone’s arti­cle in the New York Times, look­ing at how mar­keters are try­ing to over­come ad sat­u­ra­tion and inject mes­sages into the con­ver­sa­tions peo­ple are hav­ing on their social networks: “We don’t want to cre­ate an army of spam­mers, and we are not try­ing to turn Facebook and Twitter into one giant spam [...]
Posted in Ethics, Social Networking | Also tagged , , , , , | Comments closed